Shift Group was founded by Stefan Doering, a sustainability professor, serial entrepreneur, and business coach, who currently resides in New York.
Stefan’s journey in sustainability and entrepreneurship began when he was 17. And when he was a mere 25, he founded the sustainable business that launched his journey as a serial entrepreneur. As a young man who had always been a sustainability enthusiast, Stefan knew there was a gap in the market when he couldn’t buy recycled toilet paper unless he bought a case of 96 paper rolls!
“What am I going to do with so many?” he thought. That’s when he started Earth General, the Walmart of environmental stores and the largest of its kind in the country at the time.